Doc Johnson debuted its new 'WonderLand' line of products today.

The collection includes five distinct silicone pleasure products featuring 10 intense functions, push-button controls, and waterproof construction.

Doc Johnson said WonderLand's White Wabbit, Mystical Mushroom, PleasurePillar, Heavenly Heart, and Kinky Kat each have their own defined shapes for unique stimulation options, striking appearances, storybook packaging, and storytelling materials to support the line.

Beyond the designs and functions, the products offer intuitive controls unlike usual one-touch on-off buttons.

The massagers are designed so that the rigor of travel cannot accidentally turn them on; users simply hold down the start button for two seconds to activate the vibrations, and then continue to press the button to scroll through each function.

"The WonderLand line has generated an unprecedented amount of interest in the industry with overwhelmingly positive feedback. In this socio-economic climate, sex toy beginners and connoisseurs alike are becoming increasingly discerning as far as functionality and quality of materials - and these consumers have become much more responsive to clever, inspired designs," COO Chad Braverman said.

He added, "This is a collection that definitely has mainstream appeal and longevity. We are extremely excited to be releasing WonderLand to the public."

The company noted that the products were recently featured on the FOX Network June 18 Bethenny show, in a segment where Bethenny Frankel and co-host Lisa Rinna discussed "the world of vibrators."

The full range of products and videos can be viewed at DocJohnson.com/Wonderland.

For further information and marketing materials contact sales@docjohnson.com.