DOCNews

Doc Johnson has debuted new branding for one of its best-selling lines, The Realistic Cock.

As one of the oldest American manufacturers of adult products and the first to create products molded directly from real people's bodies, Doc Johnson is no novice when it comes to dildos.

In the past 48 years, the most-hygienic materials, processes, shapes, sizes, and more have changed, but Doc Johnson's commitment to providing the most craveable and diverse lineup of options has remained at the forefront.

"Repackaging an existing line is always a tough decision to make!" said Cheryl Hanslip, Product Development Manager at Doc Johnson. "We want to make sure the customers know that the high-quality and functionality have not changed, but make it easier for retailers to stock, market, and, most importantly, sell."

The new packaging is sleeker, slimmer, and transparent, so the customer can see the exact cock they are purchasing, rather than just a picture of the product on the front. Its color scheme is colorful and fun, with the potential to draw eyes to it without being too intense or graphic. The boxes are slim, allowing for easier storage and display in retail stores.

"The Realistic Cock is such an important line, and I'm excited that this updated look is more inviting and fun," said Kerin DeFrancis, Director of Sales at Doc Johnson. "So many dildos and dongs can be too intimidating for first-time users, but with The Realistic line, they can see and decide exactly what they want."

Another important aspect of the fan-favorite line is the variety in offerings. Each of the cocks is created from the cast of a real, erect penis that was molded at Doc Johnson HQ in California. They are made from dual-density ULTRASKYN, the company's patented rubber, which makes the dildos feel indistinguishable from the real thing. Each shape comes in three color options: vanilla, caramel, and chocolate.

Additionally, each of the items in the line are compatible with Vac-U-Lock, a fan-favorite patented system which allows it to work with any Vac-U-Lock plug. This means each Realistic Cock can be put on a harness, vibrator, handle, suction cup, or for twice the fun, a double-sided plug.

Chad Braverman, COO of Doc Johnson, is extremely proud of this launch.

"It feels great to rebrand and repackage such an important line for Doc Johnson. The Realistics have been a best-seller for us and for so many retailers across the world for so long, and we are confident these new shapes and packages are going to be a massive hit," Braverman said. “There have been so many copies—and copies of those copies— of the Realistics over the years, but when it comes to quality, there only has been and will ever be one true Realistic Cock."

The new look is now available, so contact your sales representative or email sales@docjohnson.com for more information. Press inquiries should be directed to megan@docjohnson.com. Additional marketing materials can be found at our online resource center, B2BDocJohnson.com.

About DOC JOHNSON:
The iconic American pleasure products brand established in 1976.
Doc Johnson has developed and released some of the most groundbreaking products on the market, including the Rabbit and the Pocket Rocket - and the company continues to raise the bar with award-winning innovations like the TRYST Multi Erogenous Silicone Massager and the large line of Main Squeeze strokers. Almost fifty years since its founding, Doc Johnson is still headquartered in the USA and is producing many of the highest-quality, most well-designed products on the market. For more information, visit www.docjohnson.com.