DOCNews

The world's leading and most influential American sex toy company Doc Johnson is excited to announce the release of an innovative shoe collaboration with celebrity favorite label ROSE IN GOOD FAITH dubbed the "Plastic Sole" that is made from up-cycled dildos.

Working together on this project for almost 2 years, they developed a unique recycling system that grinds down the factory's defective dildos into millimeter-sized cubes of TPE (thermoplastic elastomer). The cubes are then mixed with non-bleach EVA (Ethylene-Vinyl Acetate) foam and injection molded into the shape of the Plastic Soul. Not only fashionable, the "Plastic Sole" is infused with a purpose to promote sex positivity as part of Doc Johnson's global movement to destigmatize sexual health and wellness.

Since its announcement and release on June 15, it has already garnered the attention of many mainstream media outlets such as PAPER, Hypebae, and Highsnobiety.

With a focus on inclusion and diversity, Doc Johnson has helped pave the way for advances in sexual health and sex positivity. Available to interview regarding today's launch is Doc Johnson COO, Chad Braverman.

"We are so proud of this partnership with Rose In Good Faith to promote sex positivity through fashion and innovation," Braverman said. "It was important to us that we create a shoe that was conscious of environmental impact, which is why we are beyond thrilled to make these using our up-cycled sex-toy materials. We can't wait to get these out in the world as part of our global movement to destigmatize sexual health and wellness."

ROSE IN GOOD FAITH pulls together elements of sub-culture to form the label's prolific underground aesthetic. Bridging the realms of luxury fashion and streetwear, the Los Angeles brand's avant-garde garments boast artisanal quality and premium custom-made fabrics.

"When we started the design process, I wanted to create something that was both timeless and exceptionally useful," David Teitelbaum, founder of Rose In Good Faith, said. "Turns out, we produced a shoe that's more comfortable than any shoe on the market, and just like our collaborations, the piece tells a story. We hope the shoe will transcend time and inspire a new perspective on up-cycling."

Infused with purpose, they added a raised arch in the footbed of the design, intended to support the wearer's foot by lessening any abnormal stress on the knees and hips when compared to flat shoes. As a means of supporting posture and all-day comfort, the Plastic Soul includes a natural cork insole, which molds to the wearer's unique foot shape over a few hours of wear, and adds extra support, the versatility of wear, and a new level of comfort.

Embodying the synthesis of easy style and progressive sophistication, the unique design hints at the shape of a chunky hiking shoe with the sleekness and energy of a low-ankle runner. Designed for ease of wear and effortless versatility, the futuristic design can both elevate a wardrobe and inject casual comfortability.



The limited shoe costs $130 and will be available online as well as featured at H Lorenzo's flagship location and stocked across all The Webster doors. https://www.roseingoodfaith.com/collections/plastic-soul/products/plastic-soul?variant=39807226445899

About DOC JOHNSON:
The iconic American pleasure products brand established in 1976.
Doc Johnson has developed and released some of the most groundbreaking products on the market, including the Rabbit and the Pocket Rocket - and the company continues to raise the bar with award-winning innovations like the TRYST Multi Erogenous Silicone Massager and the OptiMALE Rechargeable Vibrating C-Ring. Today, not only does Doc Johnson manufacture over 75% of their products in America, but they also produce many of the highest-quality, most well-designed products on the market. While other companies continue to take their production overseas, Doc Johnson has only dug its roots deeper as an American manufacturer in California, and an innovative leader in the pleasure products industry. For more information, visit www.docjohnson.com.