Pleasure product legend Doc Johnson announced today the promotion of Private Label Executive, Cheryl Hanslip to the position of Director of Product Development.

"Cheryl has been a key member of the Doc Johnson development team and we are delighted to recognize her efforts, success and commitment to growing our brand," said Doc Johnson COO/CCO, Chad Braverman in announcing the appointment. "Cheryl's wealth of experience and understanding of the industry, as well as her extensive knowledge of all aspects of the development process, will help ensure we build on the success and reputation we have already achieved across the globe."

Hanslip joined the Doc Johnson team in 2011 to head up the private label department and to oversee special projects. Cheryl has over 15 years of experience in the pleasure product industry, with an emphasis on product development and private label. Traveling worldwide since her youth has given Cheryl a well-rounded global eye and a unique talent for seeing developing trends, which has allowed Doc Johnson to consistently develop in-demand, popular products.

"I am excited about my new role and the additional responsibility that will come along with it," said Hanslip. "Due to our commitment to excellence and exceptional manufacturing processes, Doc Johnson has earned a leadership position in our industry and I look forward to helping us maintain this high level of development as our company continues to grow."

For further information on Doc Johnson products, as well as catalogs and supplements, marketing materials such as posters, signage, and plan-o-grams, visit Doc Johnson's online B2B Resource Center at B2BDocJohnson.com or contact sales@docjohnson.com.

About DOC JOHNSON:
Founded in 1976 and celebrating 40 years of adult novelty dominance, Doc Johnson is the world's largest designer and manufacturer of pleasure products. Doc Johnson consistently makes the finest, most innovative products in the marketplace. With an extensive catalog of more than 2,000 products, there are new and longtime favorites for men, women and couples. Doc Johnson is most renowned for best-selling products, including the award winning line of Lucid Dream vibrators; the Rabbit, a vibrator featured on national television; and the Pocket Rocket, the most discreet, talked-about vibrator ever made.