Doc Johnson won the award for "Best Use of Social Media" at the 2016 ETO Show on Sunday evening. The ETO Show, which describes itself as "the U.K.'s premiere trade-only event for the erotic market," took place Jun. 12-13 at the NEC Pavilion in Birmingham, England.

"Building relationships has always been a crucial part of running a business; and social media has become one of the most important advancements in engaging with, and staying connected to, our customers, partners, and vendors," said Scott Watkins, Doc Johnson's VP of Sales and Marketing. "Community engagement and education is an integral part of Doc Johnson's overall communications strategy, and no one best exemplifies this strategy than our social media team. I speak for all of us at Doc Johnson when I say that we're exceptionally honored to receive this esteemed level of recognition."

"We've been able to establish a really great social media following via a number of strategies, including producing engaging behind-the-scenes stories, hosting online product announcements and events, listening to and addressing concerns, and educating new fans and followers about the many benefits of our products," said Doc Johnson Marketing Coordinator Ryann Brooks. "This award is true validation of all the hard work that goes into successfully managing a multi-platform social strategy, and also serves as an important endorsement of the value of our social media program."

Visit Doc Johnson's official social media landing page here: https://www.docjohnson.com/social-media.

For more information on Doc Johnson products or for catalogs and supplements, marketing materials including posters, signage, and plan-o-grams, visit Doc Johnson's online B2B Resource Center at B2BDocJohnson.com or contact sales@docjohnson.com.

About DOC JOHNSON:
Founded in 1976 and celebrating 40 years of adult novelty dominance, Doc Johnson is the world's largest designer and manufacturer of pleasure products. Doc Johnson consistently makes the finest, most innovative products in the marketplace. With an extensive catalog of more than 2,000 products, there are new and longtime favorites for men, women and couples. Doc Johnson is most renowned for best-selling products, including the award winning line of Lucid Dream vibrators; the Rabbit, a vibrator featured on national television; and the Pocket Rocket, the most discreet, talked-about vibrator ever made.