Doc Johnson has appointed industry vet Scott Watkins as vice president of sales.

Watkins joins the Doc Johnson team after nearly a decade in the adult industry.

Doc Johnson COO Chad Braverman said, "Scott brings a powerful combination of experience, skill, and drive to the table. We created this position in order to bring him aboard and facilitate the best use of his considerable talents. Together, we will build a greater focus on identifying and creating strategic opportunities for our customers, as well as intensifying our push into overseas markets. We're all very excited to have Scott on our team."

Watkins previously held the position of vice president of sales at Trigg Laboratories, a market leader in the personal lubricant category. Previous positions include director of sales and marketing at Ronco Inventions, a well-known infomercial company; director of business development at Worldlink Media, a business-to-business solution for direct response and infomercial clientele where he founded an integrated media division; and in his early career, as an account executive at Excite@Home (imall.com), a one-time provider of web hosting, site creation, and e-commerce tools.

On his appointment, Watkins said, "I am truly honored to be welcomed as a member of the Doc Johnson family. I have always admired the organization and their nearly 40 years of consistent leadership. While my eight years at Trigg Laboratories was very fulfilling, the experience of working alongside industry veteran Michael Trigg primed me for the leadership responsibilities of my new position as vice president of sales at Doc Johnson. "

According to the company, Watkins will focus on Doc's strategic growth.

"My plan is to work closely with the existing team of extraordinary sales and marketing executives to fully maximize existing revenue verticals, as well as finding new avenues for sales growth to further drive our success," Watkins said. "I look forward to developing tools and strategies to insure and support objectives-focused customer service at every level."

Scott Watkins can be reached at Scott@docjohnson.com.

Doc Johnson Enterprise:
Doc Johnson was born in 1976 when Ron Braverman purchased a very small company that sold adult toys along with gag novelties and rubber fishing items. When he realized that adult toys had a huge demographic without any real central supplier, he renamed the company Doc Johnson and worked towards becoming America's most imminent producer of adult products. Since then, the Doc Johnson brand has grown and evolved. We started with a handful of employees, and now have a team of over 500 people in our factory in North Hollywood, California. The adult novelty industry has grown and evolved, but one theme that has remained constant at Doc Johnson is our strong commitment to American manufacturing. Today, we are the largest adult toy manufacturing company in the world with a facility that has six buildings that cater to every department from conception to shipping - and not only do we produce the majority of our products in America, but we also strive to create the most high-quality, innovative, and body friendly products on the market.